Dee Berkley grew up in the family business learning every aspect of jewelry design, manufacturing, marketing and retail.

In 2000, Dee expanded her knowledge of fine jewelry to create her own label. With an eye for unique trends and a hold on classic style, Dee has made a name for herself.

Dee’s clientele appreciate her love for organic beads created with love and spirit, along with all her feel good pieces at amazing prices. Her studio carries her designs as well as fun lines from around the world.

Dee can usually be found barefoot in her studio with an armful of beads, spending time with her family, or on the ballroom dance floor as a competitive amateur ballroom dancer.